منابع مشابه
Simulating Social Networks In Social Marketing
Community-based social marketing is a relatively new approach in marketing which makes use of social networks within communities to disseminate marketing messages in a information campaign. Agent-based models can be used as a tool for exploring the sensitivity of such campaigns to the structure of social networks within target communities. We develop an agentbased model for a social marketing c...
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Traditional viral marketing problems aim at selecting a subset of seed users for one single product to maximize its awareness in social networks. However, in real scenarios, multiple products can be promoted in social networks at the same time. At the product level, the relationships among these products can be quite intertwined, e.g., competing, complementary and independent. In this paper, we...
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ژورنال
عنوان ژورنال: Economic Research-Ekonomska Istraživanja
سال: 2012
ISSN: 1331-677X,1848-9664
DOI: 10.1080/1331677x.2012.11517580